Pragmatic Institute Launches Price
New course demystifies pricing, helping product professionals set the right price for each product in each market.
SCOTTSDALE, Ariz., April 17, 2014 – Price is a powerful tool for getting customers to buy your products—but it is often misunderstood. Companies end up leaving money on the table or deals on the table, because they aren't charging the right price—and they aren't always sure which one it is.
Pragmatic Institute has introduced a new Price course to help take the guesswork out of pricing.
"For more than 20 years, Pragmatic Institute has taught the importance of listening to the market to build and market the products people want," said Rebecca Kalogeris, vice president of sales and marketing. "Our market has told us time and time again that pricing those products remains a challenge, and we've responded with this addition to our curriculum."
Price is geared toward anyone who makes or influences product pricing decisions. The course provides the tools and training needed to develop successful pricing strategies, including:
- The key components of successfully pricing products throughout their life cycle.
- Six simple steps to discovering what the market is willing to pay.
- How to use pricing models, segmentation and product bundles for simplifying customer decisions and increasing revenue.
- What's needed to give sales the confidence to win at the set price.
The first public Price courses are scheduled for July 17th in Boston, July 24th in San Francisco and August 13th in Denver. Pragmatic Institute also offers onsite courses for companies that wish to tailor their experience. For more information, please visit www.pragmaticmarketing.com/price.
About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit www.PragmaticMarketing.com or call 480-515-1411.