Salaries Up, Bonuses Down for Product Managers and Marketers

Pragmatic Institute's Annual Survey Shows Average Salaries Again Above $100,000

SCOTTSDALE, Ariz., Feb. 27, 2013 – Product managers and marketers earned an average of $100,000 to $120,000 a year in 2012, according to Pragmatic Institute's 13th Annual Product Management and Marketing Survey.

The average salary was up slightly from the previous year's average of $98,068. Annual bonuses, on the other hand, fell to $10,000 from the previous $13,501. Both fluctuations are consistent with changes in technology compensation overall, according to industry reports.

So what were the factors that pushed respondents to earn above-average salaries?

  • Having more than 15 years of experience amped up the pay for 60 percent of respondents.
  • Who they report to also had an impact, with 47 percent of those reporting directly to the president earning above the $120,000 mark.
  • Respondents who managed one or more direct reports were four times as likely to fall into the higher range.
  • Location also played a role, with Australia's $145,000 average salary leading the pack. In the United States, the Northeast region had the highest average with $121,900.

In addition to compensation information, Pragmatic Institute's 13th Annual Product Management and Marketing Survey featured the latest insights on the experience and responsibilities of product management and marketing professionals. The survey was conducted between November 26th and December 21st, 2012, with more than 1,500 individuals responding.

The full annual survey is available for download at

About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman