Pragmatic Institute Publishes 11th Annual Product Management and Product Marketing in Technology Survey

SCOTTSDALE, Ariz., February 11, 2011– Pragmatic Institute published the 11th Annual Product Management and Product Marketing Survey providing results from the largest industry survey of its kind. The survey focuses on the responsibilities for each of the 37 marketing activities addressed in the Pragmatic Institute Framework.

“The Annual Product Management and Product Marketing Survey has become a bellwether for how organizations deploy the Pragmatic Institute Framework” said Craig Stull, CEO and Founder of Pragmatic Institute. “As a provider of product management and product marketing training to over 70,000 alumni and 6,000 companies, it’s exciting to see how the industry is evolving. The market driven movement is clearly seen driving competitive advantages for software and hardware companies.”

The survey results are used for career planning, identifying corporate education for marketing teams, and by human resources teams to develop a common understanding of the activities and roles for technology marketers.

Key insights from the survey:

  • Product management and product marketing professionals are getting a seat at the table: Nearly one third of respondents report into a dedicated department for their job, versus being part of some other silo
  • Ownership of important activities remains confusing: Overlap in key activities such as developing positioning documents continue to drive organizational confusion
  • Job titles are beginning to settle: While job titles in the industry remain a mess, two titles are emerging as most commonly used: “product manager” and “product marketing manager”

The Annual Product Management and Product Marketing Survey is available for review at

About Pragmatic Institute

Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman