Tuned In Resonates with Readers at Thousands of Organizations
SCOTTSDALE, Ariz., August 4, 2008–Pragmatic Institute’s first book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott became a #1 best-seller on Amazon.com. The book, which has been featured on ABC News Now, FOX Business and NPR, has also struck a favorable chord with reviewers at Inc. Magazine, US News & World Report.
So what’s all the buzz about? According to Publishers Weekly, “Tuned In is for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for.”
“The book shows how to stop guessing what customers need and stop wasting time and money building, marketing, and selling solutions their market doesn't value,” according to co-author Craig Stull, Founder & CEO of Pragmatic Institute. “Tuned In describes a simple, six-step process for discovering insight into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Any organization – companies large and small, nonprofits, government agencies, entrepreneurs and independent professionals, even churches, authors, and rock bands– can benefit from getting tuned in, because they’ll start to create the products and services people want to buy.”
Tuned In became a bestseller at
and in the Nielsen BookScan retail sales report during its first month of publication. It was also recognized by as “Our-Picks-This-Week”. Notable comments about the book can also be found in blogs from David Spark, Mike Moran, Louis Columbus and Susan Cartier Leibel.
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott is published by Wiley and available wherever business books are sold. ISBN: 978-0470260364.
About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit www.PragmaticMarketing.com or call 480-515-1411.