Pragmatic Institute Surpasses 50,000 Seminar Attendees

SCOTTSDALE, Ariz., November 14, 2008–Pragmatic Institute reached a milestone this month when Susan Little, Vice President of Marketing at Columbia Ultimate, became the 50,000th person to attend one of Pragmatic Institute’s product management and marketing seminars.

At Columbia Ultimate, a leading provider of services and solutions for the collection industry, Susan leads a team responsible for market positioning, product strategy and revenue growth. Attending the Practical Product Management seminar in San Francisco, CA, Susan said, “I was looking for a strategic framework to align my team around, with clearly defined roles & responsibilities. The Pragmatic Institute Framework provides a great foundation for us to create the future success of our products and services. I am definitely looking forward to implementing the principles I learned here this week."

Pragmatic Institute training is recognized around the world as the standard for the technology industry. More than 4,000 organizations have been trained and often align their entire product management and marketing programs with the Pragmatic Institute Framework, the technology industry's recognized standard for successful product management and marketing. As such, it is regularly seen as a requirement for hiring in product management and marketing positions at many of today's leading companies.

Craig Stull, Founder and CEO of Pragmatic Institute said "2008 has been a milestone year for us. Surpassing 50,000 attendees at our seminars is a great way to end the year after writing the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, being included on Inc. Magazine's fastest growing private companies list for the third time, and recognized as a Comerica Bank Arizona company to watch."

As the 50,000th attendee, Susan was presented with a portable GPS unit by the seminar instructor, Barbara Nelson.

About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman