'The Secrets of Market-Driven Leaders,' the New Free E-Book from Pragmatic Institute, Now Available

SCOTTSDALE, Ariz., May 17, 2007A new e-book The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail) is now available for free download from Pragmatic Institute®, the standard for technology product management and marketing.

The e-book, written by Craig Stull, Phil Myers, and David Meerman Scott draws upon experience working with over 40,000 technology company marketers and product managers at over 3,000 customers. In addition, while writing the e-book, the authors interviewed 30 technology company CEOs.

"We asked, why do some products fail while others succeed?" says Craig Stull, founder and CEO of Pragmatic Institute. "That question keeps many CEOs, venture capitalists, employees and shareholders up at night. Customers want to know too, because after all, they are spending their money on these products. In this e-book, we've put together the secrets plus the fatal flaws that all technology company leaders need to know."

"The Secrets of Market-Driven Leaders" includes detail on the seven secrets identified by Pragmatic Institute. Each is described in detail and supported by case studies of successful CEOs, in their own words.

"At Pragmatic Institute, our business is to study technology-company leadership, marketing and how companies develop best practice methodologies for creating products people want to buy," adds Stull. "We train, and provide services to the teams that develop and market these products."

For the e-book, the authors studied the introduction of products across the technology industry, including those from big, well-known companies like Intuit, SAP, Microsoft, EMC, CA, Iron Mountain and SAS; breakout products from Blackberry, Salesforce.com and Google; and offerings from startup or niche players like WebSense, Macrovision, FeedBurner, Act!, and AccuMap.

The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail) may be downloaded for free and with no registration requirement at http://www.pragmaticmarketing.com/resources.

About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit www.PragmaticMarketing.com or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman