5,000th Person Becomes Pragmatic Institute Certified

SCOTTSDALE, Ariz., March 29, 2007–Pragmatic Institute®, the standard for technology product management and marketing, reached a landmark this month when Tim Smith, a Product Manager for NetQoS® Inc., became the 5,000th person to pass the Pragmatic Institute Certified test.

NetQoS, based in Austin, TX, develops software to manage network performance for the Global 4,000 and sends all product managers to Pragmatic Institute training. Said Tim, "As a team, we follow industry best practices, which includes learning the Pragmatic Institute Framework. The seminar taught me how to prioritize my time and how to actually do the nuts-and-bolts steps of market-focused product management in order to attain the greatest impact on my product's success. Becoming Pragmatic Institute Certified is visible recognition that I have been trained in the best way to conduct technology product management. I look forward to applying what I learned in the seminar to my role at NetQoS."

Recognized throughout the industry, Pragmatic Institute training and certification is regularly seen as a job requirement for product management and marketing positions in technology companies.

"In just 2 years, Pragmatic Institute Certified has clearly become the standard companies look for when hiring product managers and marketers. Search any of the major online job boards for 'Pragmatic Institute' and you are likely to find a list of open positions with top technology companies looking to hire those who have been trained and certified by us" said Craig Stull, CEO of Pragmatic Institute. "We created the Pragmatic Institute Certified program in 2005 as a way for our seminar attendees to demonstrate their knowledge of the Pragmatic Institute Framework and the principles of market-driven product management. Today, we see it regularly in resumes and professional networking site profiles."

About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit www.PragmaticMarketing.com or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman