The Perfect Solution To Product

The Pragmatic Framework

The Pragmatic Framework breaks down the essential activities needed to build and market products people want to buy. It provides you and your team with a common language that will help your organization better understand your market and the problems it faces.

The best way to really learn the Pragmatic Framework?

By taking our courses, where we’ll break down each of these 37 boxes of product awesomeness to show you practical ways to implement our tried and true strategies.

For nearly three decades, the Pragmatic Framework has helped thousands of companies around the world create and market better products, streamline the way they work and improve their bottom line.

37 boxes is a lot to remember. Download and print a handy copy of the Pragmatic Framework to hang up at your desk, carry with you in your notebook, have tattooed on your arm—whatever helps you most.

We also have a nifty version of our framework with all the definitions included. 

And a version that aligns the boxes with the courses that cover them, and their key responsibilities and required skills. 

Explore the Framework

37 Boxes of Product Management and Product Marketing Greatness. Click on any of the boxes to see a description of that activity.

37 boxes is a lot to remember. Download and print a handy copy of the Pragmatic Framework to hang up at your desk, carry with you in your notebook, have tattooed on your arm—whatever helps you most.

We also have a nifty version of our framework with all the definitions included. 

And a version that aligns the boxes with the courses that cover them, and their key responsibilities and required skills. 

View the interactive framework on a desktop device.

Discover problems in the market by interviewing customers, recent evaluators, and untapped, potential customers. Validate urgent problems to show their pervasiveness in the market.
Market Problems
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Win/Loss Analysis
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Distinctive Competencies
Market
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Competitive Landscape
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Asset Assessment
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Market Definition
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Distribution Strategy
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Product Portfolio
Focus
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Product Roadmap
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Business Plan
Establish a pricing model, schedules, guidelines and procedures.
Pricing
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Buy, Build or Partner
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Product Profitability
Business
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Innovation
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Positioning
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Buyer Experience
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Buyer Personas
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User Personas
Planning
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Requirements
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Use Scenarios
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Stakeholder Communications
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Marketing Plan
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Revenue Growth
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Revenue Retention
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Launch
Programs
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Awareness
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Nurturing
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Advocacy
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Measurement
Enablement
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Sales Alignment
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Content
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Sales Tools
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Channel Training
Support
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Programs
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Operations
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Events
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Channels

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