Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Institute course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Institute Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Institute Framework, roles and responsibilities and gap analysis.

In Foundations we cover the the core principles which are the backbone of successful product teams around the world.

Boxes covered in this course:

MARKET PROBLEMS
WIN/LOSS ANALYSIS
DISTINCTIVE COMPETENCIES

OTHER COURSES:  Focus | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

 
Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

What do our customers have to say about our training?

Pragmatic Institute is the gold standard for product management training.

Cindy Dullea
Cindy Dullea
Chief Marketing Officer

Ford Motor Company realized a 75-99% improvement in customer satisfaction/NPS since taking Pragmatic Institute training.

Tracie Clayborn
Tracie Clayborn
Marketing Professional, Ford Motor Co.

When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.

George Thomann
George Thomann
Product Management, Broadridge
The best training I have ever taken.
Craig Letourneau
Craig Letourneau
Manager of Product Delivery, VISTAGY

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Institute courses are offered all around the world.