Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Institute course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Institute Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Institute Framework, roles and responsibilities and gap analysis.

In Foundations we cover the the core principles which are the backbone of successful product teams around the world.

Boxes covered in this course:

MARKET PROBLEMS
WIN/LOSS ANALYSIS
DISTINCTIVE COMPETENCIES

OTHER COURSES:  Focus | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

What do our customers have to say about our training?
As someone new to this role, I wondered where my foundation would come from. Now I have it!
Tracy Bowman
Tracy Bowman
Principle Product Manager, Oracle
The best training I have ever taken.
Craig Letourneau
Craig Letourneau
Manager of Product Delivery, VISTAGY

62% of the organizations surveyed realized an improvement in product sales after taking Pragmatic Institute training.

TechValidate
TechValidate
Survey

Implementing the Pragmatic Institute techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell
Jonathan Harrell
Director of Product, TraceSecurity

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Institute courses are offered all around the world.