The Secrets Behind a B2B Marketing Campaign that Delivered a 20+ ROI



Mar 23 2021


1:30 pm - 2:30 pm

As the old saying goes, “Half the money spent in marketing is wasted; we just don’t know which half.” Especially in B2B marketing.

Developing an effective B2B marketing strategy can prove challenging, especially when your product is highly technical and your potential users and buyers might not even be aware of the problem your product solves.

Join us Tuesday, March 23, at 1:30 PM ET as we’re joined by Jean-Sébastien Tassé, director of products and innovation at XRM Vision, for a deep dive into a marketing campaign that influenced $1.3M in sales and delivered a return on investment (ROI) over 20 (as measured by sales over marketing budget). See how important it is for your B2B marketing approach to aim at educating your customers first, before you talk about the product value. Jean-Sébastien will show you:
• How to tweak your marketing message to your B2B audience
• The types of marketing activities that resonate with your audience
• Tips on measuring marketing campaign success

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