Speaker

Local Time

  • Timezone: America/New_York
  • Date: Dec 15 2020
  • Time: 1:30 pm - 2:30 pm
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Date

Dec 15 2020

Time

Eastern time
1:30 pm - 2:30 pm

The Product Marketer’s Competitive Advantage in the New Normal, Strategic Foresight via Competitor and Market Anticipation

Monitoring the fast-changing competitive landscape is critical to all product marketing teams, especially during COVID where disruptions in supply chains, customer interactions, product development processes and more are becoming part of the new normal.

Join us Tuesday, December 15, at 1:30 PM ET as we’re joined by Mark Limacher from INOVIS to discuss how to stay ahead of the competition with a proactive approach, or early warning system. Learn how to systematically detect competitor behaviors, sales motions and customer pain points that allow you to anticipate market opportunities and competitors’ next moves.

Register now to get insights on:

Understanding tools and success factors that help you anticipate market opportunities and competitor weaknesses

Getting a blueprint on how you can use primary source competitive intelligence to determine market attractiveness, new product development opportunities
and GTM strategies

Reviewing tested ROI metrics used to justify an anticipatory early warning program to navigate the competitive landscape in the new normal

Learning how to develop a framework to prepare action plans for different types of risk

Identifying proven ways to enhance strategic impact on competitive intelligence programs in your organization


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