Reimagining Your Market in the Face of Disruption
Understanding your market better than anyone else in the business is at the core of your role as a product manager or product marketing manager. But what happens when everything you know about your market changes practically overnight?
Join us on Tuesday, September 1, at 1:30 PM ET as we’re joined by Mike Wulf, VP of product for Autotrader and Kelley Blue Book, and see how his organizations used quick, market-driven product development to help clients adapt to a new way of doing business. In this insightful conversation, Mike will share how his team took advantage of this moment of market opportunity to not only survive the COVID-19 pandemic, but thrive. Mike will share his thoughts on:
• How COVID-19 fundamentally altered the automotive industry
• How his team identified market signals and the change imperative
• Real-world techniques to quickly react to market disruption and prepare for long-term change