Speaker

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  • Timezone: America/New_York
  • Date: Sep 29 2020
  • Time: 1:30 pm - 2:30 pm
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Date

Sep 29 2020

Time

Eastern time
1:30 pm - 2:30 pm

Marketing Metrics that Matter in a Post-COVID World

If you look at your marketing metrics from the last few years and compare them to what you’re seeing in 2020, there’s a good chance the numbers are going to be wildly different.

And how could they not? 2020 has been an unprecedented year in almost every aspect. That’s why it’s so important to make sure we’re measuring the right metrics for this new world.

Join us Tuesday, September 29, at 1:30 PM ET as we’re joined by Patricia Diaz from Credly to look at what metrics you should be measuring and what impact they have on your business. Patricia will walk through what’s changed since last year and what may be wise to start measuring now, ahead of 2021. She’ll also cover:
• How to shift from in-person marketing (events, trade shows) to virtual
• How to measure the success of a digital campaign
• How to curate content that resonates in a post-COVID world for buyers and the engagement metrics to measure
• The top three most important marketing metrics that will set you up for a productive 2021

Register now!


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