The Secret to Building and Marketing Products that People Actually Want to Buy

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people.

Research shows that companies that are driven by the market are 31 percent more profitable and enjoy a shorter time to market. This eBook provides a pragmatic, outside-in approach to capturing that 31 percent—by building and marketing products that sell.


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