Innovative products <br> by design.
Partner with designers to create intuitive products the market will embrace with Design. Learn how to work with designers to align on responsibilities, deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
THE PRODUCT MANAGER’S GUIDE TO HARNESSING THE POWER OF DESIGN
Build and Leverage User Expertise
Tap into the full power of user personas to establish a shared understanding of users’ problems, goals and pain points. Map a persona’s current experience so your team can envision an ideal future state.
Foster innovation
Reframe market problems—with tools such as “How Might We” statements—to move beyond obvious solutions toward product innovations.
De-Risk Solutions
Increase efficiency, lower risk and ensure user adoption through prototyping and feedback loops.
Have a dedicated designer or design team?
With the tools and skills you’ll learn in Design, you can:
- Reduce friction and build trust with your design colleagues
- Integrate your designers into the product development process at all the right moments
- Provide the right information and context at the right time
- Spend more time on strategy than execution and limit rework
- Capitalize on the full range of design capabilities at your disposal
Work with a different designer for each product?
Design will give you the knowledge you need to:
- Better understand design processes so you can integrate them into product development
- More clearly and confidently communicate with designers about product process and vision
- Ensure you have the right designer working with your team
- Provide information and context quickly and effectively
Ready to register?
Learn how to partner with designers to create intuitive solutions to your market’s problems in our new course.
Podcast
The Importance of Design for Product Managers
Design and product are powerful partners in the journey toward market-winning solutions. Our Co-Director of Design Practice Shannon McGarity joins VP of Marketing and Product Strategy Rebecca Kalogeris to discuss Pragmatic's new design offering and the synergy between product management and design.
Featured Resources
Exploring Design
Read the first in a series for product managers on collaborating effectively with design.
Connect + Grow
When you purchase Design, you’ll receive a complimentary, one-year membership to the Pragmatic Alumni Community. Here, you can:
- Connect and network with product professionals around the world who understand and have experienced your same issues
- Get expert advice from industry legends (like the Pragmatic instructor team)
- Access the largest library of curated resources available today
What Others Are Saying
Ready to get certified in Design?
If you’re ready to leverage design to create products that satisfy and delight, then you’re ready for Design.
