"Pragmatic Institute" is always written out in title case and any references to the company should be reflected as such. Our company was formerly known as "Pragmatic Marketing." For more information on our brand update, visit here.


There are two orientations of the Pragmatic Institute logo, a vertical and a horizontal version. Whenever possible, please use the vertical logo.

Download PNG or Vector files.



Navy blue is Pragmatic Institute's primary color. Support colors are Foundations blue, TDI teal and Future grey.

PI colors

The fine print

The contained graphics are proprietary and protected under intellectual property laws. When using the Pragmatic Institute logo, please do not do any of the following:

  • Alter these files in any way
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Pragmatic Institute of your product, service, or business
  • Use these graphics as part of your own product, business, or service’s name
  • Combine these graphics with any other graphics without written consent from Pragmatic Institute

Questions? Contact Norman Wong at

Pragmatic Institute courses are offered all around the world.