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Prioritizing Customer Problems in an Unstable Environment

Prioritizing Customer Problems in an Unstable Environment

By Neil Baron , Brian Bernstein July 14, 2020

COVID-19 has forced executives to rethink many of their assumptions about their customers, markets and products. Some go-to-market strategies that worked well in 2019 became paths to irrelevancy once the pandemic became widespread. Resources have been scarce, travel to customers dropped to near zero, and the future is unclear.
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