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Using Win-Loss Analysis to Improve Sales Alignment

Using Win-Loss Analysis to Improve Sales Alignment

By Andrew Peterson January 14, 2020

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design.
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