Keep It Simple, Stupid

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes...
Read More

The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target...
Read More

Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot...
Read More

Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve...
Read More

Win/Loss Analysis

Keep It Simple, Stupid

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an…
Read More

The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping u…
Read More

Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new &ldquo…
Read More

Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benef…
Read More