Creating and Destroying Value

I read Seth Godin’s blog every day.  Many days, what he says relates directly to pricing. Today’s blog—Is There a Marketing Person Leading the IT Team—is just one of...
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Value Conversations in Pricing

Your company has defined and built a product. Your marketing team promotes it. Your sales team is looking for and persuading buyers to become customers. Ideally, this whole process runs smoothly...
Read More

value

Creating and Destroying Value

I read Seth Godin’s blog every day.  Many days, what he says relates directly to pricing.…
Read More

Value Conversations in Pricing

Your company has defined and built a product. Your marketing team promotes it. Your sales team is lo…
Read More