Making the Transition: From Product Marketing to Platform Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.
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Keep It Simple, Stupid

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes...
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Leverage Marketing’s Expertise

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the...
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Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams...
Read More

Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams...
Read More

Sales and Marketing Alignment

Making the Transition: From Product Marketing to Platform Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.
Read More

Keep It Simple, Stupid

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an…
Read More

Leverage Marketing’s Expertise

Product management and product marketing professionals shouldn’t tell marketing teams how to g…
Read More

Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We al…
Read More

Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We al…
Read More