Marketing budgets

In "Top Six Sales Guide Mistakes, " Gwyn Finnell writes, "Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales...
Read More

Microsoft's support policy

Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years from general availability. This is a pretty good example of...
Read More

Microsoft's support policy

Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years from general availability. This is a pretty good example of...
Read More

Sales Alignment

Making the Transition: From Product Marketing to Platform Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.
Read More

Using Win-Loss Analysis to Improve Sales Alignment

Because you’re reading this blog, your role likely involves making purchases (occasionally or …
Read More

Keep It Simple, Stupid

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an…
Read More

Does an Increase in Awareness Really Increase Revenue?

I was challenged to demonstrate the causal relationship between generating awareness and revenue. In…
Read More

Managing Sales Requests and Changing Priorities

How do you deal with one-off feature requests from sales that are supposedly deal breakers? Have yo…
Read More

7 Tips to Get the Most Out of Marketing Automation

  By Mollie McDonnell When Heather Lemere started Salon Success Strategies—a marketing agen…
Read More

Taking Event Support from Sales Tactic to Product Strategy

Events. It’s natural to dread them. As a product manager, you may view events as largely tactical an…
Read More

Choosing and Maximizing Events

In a recent webinar presented by Mike Belsito, co-founder of Industry: The Product Conference, Mike…
Read More

Find Your Competitor’s Achilles Heel: Post-Sale Questions for Customers

By Sean Campbell Competitors’ customers are treasure troves of insight. Not only can they tell you…
Read More
Next