When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps often stem from a certainty that what works at home translates into wins abroad.
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Making the Transition: From Product Marketing to Platform Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.
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Precision in the Language of Messaging

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Div Manickam, director of portfolio messaging for Dell...
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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive...
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Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a...
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5 Costly Event Marketing Mistakes to Avoid

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand...
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10 Tips for Creating Successful Product Marketing Content

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is...
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Pragmatic Institute's New Data Science Curriculum

We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses. In fact, we believe in the future of data so much, that back in February...
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PRIME Your Competencies

Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does...
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AI in Business

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one)? And while our robot overlords as still a few decades...
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Introducing Pragmatic Institute

May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
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Three Steps to Implement Change

Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
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Product Marketing

When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps…
Read More

Making the Transition: From Product Marketing to Platform Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.
Read More

Precision in the Language of Messaging

When awash with data and metrics, it’s easy for a product marketer to overlook precision in us…
Read More

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those…
Read More

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional team…
Read More

5 Costly Event Marketing Mistakes to Avoid

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of siz…
Read More

10 Tips for Creating Successful Product Marketing Content

By its nature, content marketing focuses on customer relationships, branding and thought leadership.…
Read More

Pragmatic Institute's New Data Science Curriculum

We’ve been talking a lot lately about the importance of understanding the impact data science …
Read More

Product Manager vs. Project Manager

Titles are a mess. Some organizations have such a profusion of titles that any one team may have pr…
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