Pragmatic Institute's New Data Science Curriculum

We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses. In fact, we believe in the future of data so much, that back in February...
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PRIME Your Competencies

Distinctive competency is a great tool to help identify what makes your organization unique in your industry. More specific than core competencies—the things your team does...
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High Touch or High Volume

What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
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Discover Scenarios Within Stories

Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we...
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This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco

On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. The warning instructed...
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Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams...
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Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams...
Read More

Crafting a demo that sells

Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortunately that scenario rarely happens. In today’s buying environment a demo may meet two buyer needs....
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product launch

Pragmatic Institute's New Data Science Curriculum

We’ve been talking a lot lately about the importance of understanding the impact data science …
Read More

PRIME Your Competencies

Distinctive competency is a great tool to help identify what makes your organization unique in your …
Read More

High Touch or High Volume

What kind of products do you build? Awesome products, to be sure, but are they high touch or high vo…
Read More

Discover Scenarios Within Stories

Over the years, product management has attempted many different approaches for describing customer n…
Read More

This Is Not a Drill: How Bad Design Caused Hawaii’s Missile-Warning Fiasco

On January 13, 2018, more than one million residents of the state of Hawaii received an emergency al…
Read More

Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We al…
Read More

Sales and Marketing Alignment – Why is it so hard?

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We al…
Read More

Crafting a demo that sells

Everyone wants a product demo that is so compelling buyers jump out of their seats to buy. Unfortuna…
Read More