The Amazon Effect: Dynamic Pricing Done Right

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes &...
Read More

Creating and Destroying Value

I read Seth Godin’s blog every day.  Many days, what he says relates directly to pricing. Today’s blog—Is There a Marketing Person Leading the IT Team—is just one of...
Read More

Pricing Lessons from Sea World

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating.
Read More

How to Find Competitors’ Prices

The formula for “value-based pricing” is simple. Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus...
Read More

Stop Sales Discount Authority!

Earlier this week I had the privilege of interviewing Mark Hunter (TheSalesHunter.com) for an upcoming Pragmatic Live podcast. I’ve been reading Mark’s blogs and books for a long time....
Read More

The Value of Pricing Data from Your Distributors

You are about to read some details of a project I was part of that collected and analyzed some pricing data from one of our distributors. You may not be able to exactly replicate this, but you can...
Read More

Don’t Upset Your Customers – Maybe

“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap...
Read More

Who Drives Pricing in Growth Companies?

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to be a fascinating topic. Question: In your opinion, who should and who usually drives pricing within...
Read More

What Is Anchoring?

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concept with regard to pricing and maybe an example if you have one.” Anchoring is a strange...
Read More

Pricing Is Poker, Not Chess

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Wow. Have you ever...
Read More

Tariffs and Pricing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I really admire your posts and articles. I am wondering if you have given any consideration into writing...
Read More

Pseudo-Socialist Pricing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out...
Read More
Previous Next

Pricing

The Amazon Effect: Dynamic Pricing Done Right

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, …
Read More

Creating and Destroying Value

I read Seth Godin’s blog every day.  Many days, what he says relates directly to pricing.…
Read More

Pricing Lessons from Sea World

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling…
Read More

How Much Should Uber Charge for a Driverless Ride?

Pricing, when launching a new product, is everything.  It is vital to the success of the new pr…
Read More

How to Find Competitors’ Prices

The formula for “value-based pricing” is simple. Your buyer’s “willingness t…
Read More

Stop Sales Discount Authority!

Earlier this week I had the privilege of interviewing Mark Hunter (TheSalesHunter.com) for an upcomi…
Read More

The Value of Pricing Data from Your Distributors

You are about to read some details of a project I was part of that collected and analyzed some prici…
Read More

Don’t Upset Your Customers – Maybe

“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently retur…
Read More

Who Drives Pricing in Growth Companies?

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to …
Read More
Next