Seth Godin writes, "The first rule of great feedback is this: No one cares about your opinion. I don't want to know how you feel, nor do I care if you would buy it, recommend it, or use it. You are not my market. You are not my focus group." Does this sound familiar? Product managers should use facts, not opinions, to drive consensus in the company. Developers love data--so product managers must use market facts to illustrate why one idea is better than another. "I think this feature would be neat" is not nearly as strong as "Last quarter, 62% of our losses occurred because we didn't solve this problem." Which sounds better to you? (From 'How to Give Feedback' at Fast Company.)
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