Your opinion...

Seth Godin writes, "The first rule of great feedback is this: No one cares about your opinion. I don't want to know how you feel, nor do I care if you would buy it, recommend it, or use it. You are not my market. You are not my focus group." Does this sound familiar? Product managers should use facts, not opinions, to drive consensus in the company. Developers love data--so product managers must use market facts to illustrate why one idea is better than another. "I think this feature would be neat" is not nearly as strong as "Last quarter, 62% of our losses occurred because we didn't solve this problem." Which sounds better to you? (From 'How to Give Feedback' at Fast Company.)

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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