Your Buyers Don't Want Gobbledygook
So what's with all the nonsense words being thrown about by well-intentioned marketing people at B2B companies? Nearly every Web site I look at and almost all the press releases I receive are laden with meaningless jargon that's just plain annoying. When I see words like flexible, scalable, groundbreaking, industry standard, or cutting-edge, my eyes glaze over. What, I ask myself, is this supposed to mean?
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