Worthwhile: Going against the Flow

'Every time I tried to initiate change in my company, the organizational antibodies came storming in to attack me.' These words spoken to me yesterday by a former executive of a media company stuck in my brain all day. 'Organizational antibodies'--what a profound way to describe the resistance to change many of us feel when we try to alter a business process or simply re-think our marketing campaign."--from Worthwhile: Going against the Flow by David Batstone on Business

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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