Why You Should Read Your Wife’s Facebook Page – Marketing with Meaning

One of the things I do to learn how our consumers are using digital and social media is to read my wife’s Facebook page. When I do this, I see the kinds of things that she and her friends are talking about–and it’s usually not brands or marketing. My wife and her friends talk about their children, plans for the weekend, hobbies, and reactions to what’s in the news. So if we want her to talk about our brand, then we need to do something that connects our brand in some meaningful way to what really interests her.
via marketingwithmeaning.com Want to know what your customers are talking about? Check their Facebook pages. They ain't talking about your products and features. They are talking about things that interest them, using their voices. To get them to notice you, you need to engage with things that interest them (not you).
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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