Why you should pay attention to SEO
According to recent research from Forrester and Enquiro’s 2007 B2B Survey, business buyers use search engines most frequently at the beginning of the buying process, during the awareness and research phases. Buyers actually use search engines less frequently when they are ready to negotiate and purchase a high-consideration product or service. Excerpt from B2B Marketers Should Embrace “Tire Kickers” in SearchEngineLand.
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