Why do you have to trick customers into buying?
If development builds a product the market wants and marketing connects the solution to customers, the job of selling should become infinitely easier. Seth Godin put it nicely in a recent post...
The goal of a marketer ought to be to make it so easy to be a salesperson, you're merely an inviter. The new marketing is largely about this--creating a scenario where you don't even need salespeople.Are your sales people inviting customers to buy or are they selling?
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