Who Says Elephants Can't Dance?
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IBM has redefined itself as a force in the industry by refocusing on the customer. And it took a customer to show them how. Lou Gerstner describes the doldrums facing IBM during the 90s, when the press and the industry had written them off, and how the management team brought IBM back. An excellent read for anyone who has been in the business for a while, particularly in the enterprise space. The book is also an excellent book on how to run a business. Almost every page has a nugget of wisdom for running a better technology-based business.
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