Which sounds more like your distinctive competence?

Mary Schmidt writes in "marketing without blinders,"

Words are powerful. Words can change the world. But they have to have meaning (and commitment) behind them. Otherwise, they’re like the - ahem - “stuff” that comes out of the other end of that horse. A frequent blind spot with which I help clients is that marketing isn’t just something you “do” externally - it’s also critical for internal communications - up, down, and sideways.

She continues,

Which of the following would fire you up? “I have a dream!” or “Our strategic initiative is designed to produce innovative products for leading-edge Fortune 500 companies.”

Which sounds more like your distinctive competence?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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