Where do product managers fit?

Jonathan Korman of cooper.com explores the role of product manager with development, marketing, and the often missing role of interaction designer. He writes, "People often ask how interaction designers should fit into their companies. This is an important question: no matter how brilliant your designers are, their work won't have great impact unless the company knows how to truly integrate it into its product development process. How, then, does a company go about this integration? To talk about putting interaction designers into your organization, it helps to start by talking about some other people--product managers." Read more in Where do product managers fit?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.