When will it be ready?

Grillin' in the Storm offers some tips on estimating:

"How long will that take?" It seems like such a straightforward question...

When planning iterations or releases, we always need a sense of time. For development teams, this can feel like a trap. If they estimate conservatively, they get accused of sandbagging. If they estimate aggressively, they get beat up for not meeting their schedule.

Solving this problem breaks down into two parts.

Read more in When will dinner be ready? (the joys of estimation).

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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