When Cross-Functional Teams Actually Function
If you’ve ever worked on a healthy cross-functional team, it can be magic. Everything works more smoothly. You build better products, sell more effectively, provide more effective support, and in the end, make more money. But the opposite is also true: Working on a dysfunctional team can feel demoralizing. You end up creating inferior products that don’t sell, are difficult to support, and ultimately, don’t make money. If this sounds like your team, check out our new video to discover how you can capture the magic. And, be sure to download our survival guide to help you get started.
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