When Cross-Functional Teams Actually Function

If you’ve ever worked on a healthy cross-functional team, it can be magic. Everything works more smoothly. You build better products, sell more effectively, provide more effective support, and in the end, make more money. But the opposite is also true: Working on a dysfunctional team can feel demoralizing. You end up creating inferior products that don’t sell, are difficult to support, and ultimately, don’t make money. If this sounds like your team, check out our new video to discover how you can capture the magic. And, be sure to download our survival guide to help you get started.  
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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