What Product Marketing Managers Really Do

What salespeople think I do when they get what they want

I am a tireless team player providing everything they need to be successful.

What salespeople think I do when they don’t get what they want

I am the devil who finds every opportunity to impede the progress of a sale.

What product managers think I do

Everything they don’t want do and it changes on a whim.

What my boss thinks I do

He’s not really sure, but tells me I’m doing a great job.

What my family and friends think I do

Travel in first class to exotic locations, waited on hand and foot.

What I think I do

I am a god-like, marketing genius deftly addressing every challenge with laughter and song.

What I really do

I take care to balance the urgent with the important, and try to get through the week in one piece.

Jim Semick

Jim Semick

Jim Semick is co-founder of ProductPlan, a leading provider of cloud-based roadmap software for product and marketing teams. For more than 15 years he has helped launch new products now generating hundreds of millions in revenue. He was part of the founding team at AppFolio, a vertical SaaS company. Prior to AppFolio, Jim validated and created version 1.0 product requirements for GoToMyPC and GoToMeeting (acquired by Citrix). Jim is a frequent speaker on product management and the process of discovering successful business models. He contributes at www.productplan.com/blog. Follow Jim on Twitter at @JimSemick.


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