What is your social media plan? The tactics? The measures?

This is a useful sample plan from Marketo. The sample social media tactics put forth not only speak to the activities, but also the measures to consider. Social media isn’t free, so it’s important to get a plan in place, track the progress and then make decisions for changes in your execution based on results.

Rob Jensen

Rob Jensen

Rob Jensen is vice president of marketing for Ignite Advisory Group (www.igniteag.com), a consultancy that helps B2B companies manage their customer and partner advisory board programs. Rob has more than 20 years of experience in marketing, communications and business development leadership positions with leading enterprise software and technology companies. Rob has successfully overseen groups that generate global awareness, increase lead generation and enable sales teams. In addition, he specializes in initiating, managing and facilitating customer and partner advisory board programs in the U.S. and abroad. Contact him at rob.jensen@igniteag.com.


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