What do Product Managers wish?

When asked what they had to say to the VP of Sales, product managers wished that the sales people would understand the product management role and the product's value:

  •  Product management is not sales support
  •  Give us access to customers and customer information
  •  Let product management manage the products
     (ie., quit interfering).
  •  Stop the rampant discounting
  •  Sell what we have (and stop selling product futures)
  •  Read what we publish
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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