We built it but no one came
Technology-driven companies still believe, "If you build it, they will come." Out of the brilliance of the engineers comes good fortune. After all, customers don't know what they want, so why listen to them? But the thing that engineers love most about their technology is precisely what prevents them from making money. Money is in AOL users, and yet high-tech firms want to provide high-speed DSL with static IP addresses for web servers from my home. No, home users don't need all of that. They simply want to get on email instantly. If you understood the market, you would know that. via We built it but no one came.
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