video: World Wide Rave

Start a movement; create ideas that spread. Launch a World Wide Rave!

Video: World Wide Rave by David Meerman Scott

David Meerman Scott's new book, World Wide Rave, challenges us--you, me, everybody--to start a movement, to create ideas that spread. Enjoy this video about the people who have adopted the ideas from David's book.

And notice this: it's clear he has been preparing for this launch for many, many months, not just "okay, now that the book is almost shipping, let's do some marketing." Friends and colleagues have taken his poster around the world and sent back pictures and videos. Read also his free ebook about how the video was made.

How will you spread your ideas?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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