Using Force Field Analysis to Listen to Customers — Pragmatic Institute
At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does it seem to end up being a complaint session, which is never strategic and never satisfying? It sends you running for the bar vowing never to do one again. Instead of haggling over features, try a force field analysis.via Using Force Field Analysis to Listen to Customers Barb Nelson describes the "Force Field Analysis" for user groups and other customer meetings. What techniques do you use for gather market insight at these events?
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