User Centered Design and Bridging The Canyon of Pain - Tyner Blain

In User Centered Design and Bridging The Canyon of Pain, Scott Sehlhorst comments,

There is such a thing as too much choice. For new users, too much choice (or control) is too much. For experienced users, too little choice is a problem. Ease of use usually comes from reduced control - but users don't stay "new" for long. There's a "canyon of pain" to quote Kathy Sierra in that transition from "new" to "experienced." We call them "competent" users and we have to help them cross the canyon of pain.

Windows greatest strength is that almost everything can be modified, adjusted, customized. That gives it great appeal to power users and those who BUY technology. But in that strength lives a great weakness: because it has so many power features, Windows interferes with new users, those who USE technology.

When defining personas, be sure to define those who are novice, proficient, and expert. What different choices you will make!

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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