Upcoming Event: Pragmatic Institute online in SoftwareCEO webinar--Thu, Apr 22

Product management spans an incredible range of activities, from strategic to tactical. Company leaders are increasingly turning to product managers for business justification. Successful product managers leverage market information in their company communications, from business case to market requirements documents to positioning documents. But these strategic business activities are often overshadowed by the urgent needs of the sales force. In a sales-driven company, product managers sometimes become the best technical talent, a skill that others in the company are supposed to provide. On Thursday, Apr 22, SoftwareCEO is hosting a webinar to explore the role of product management in technology firms. The session defines product management and product marketing, and contrasts the role with Sales Engineering. This webinar is a good overview for executives and others who need to understand the strategic role of product management. Sign up at SoftwareCEO.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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