Upcoming Event: Pragmatic Institute online in SoftwareCEO webinar--Thu, Apr 22
Product management spans an incredible range of activities, from strategic to tactical. Company leaders are increasingly turning to product managers for business justification. Successful product managers leverage market information in their company communications, from business case to market requirements documents to positioning documents. But these strategic business activities are often overshadowed by the urgent needs of the sales force. In a sales-driven company, product managers sometimes become the best technical talent, a skill that others in the company are supposed to provide. On Thursday, Apr 22, SoftwareCEO is hosting a webinar to explore the role of product management in technology firms. The session defines product management and product marketing, and contrasts the role with Sales Engineering. This webinar is a good overview for executives and others who need to understand the strategic role of product management. Sign up at.
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