Understanding Marketing Psychology and the Halo Effect
from: "Marketing and psychology are closely related. If psychology is the 'systematic study of human behavior,' then marketing is the 'systematic study of human behavior in the marketplace. The halo effect also works in marketing. What's behind the phenomenal success of Apple Computer? In a word, the iPod." Read the ...
Looking for the latest in product and data science? Get our articles, webinars and podcasts.