Understanding Marketing Psychology and the Halo Effect

from Advertising Age: "Marketing and psychology are closely related. If psychology is the 'systematic study of human behavior,' then marketing is the 'systematic study of human behavior in the marketplace. The halo effect also works in marketing. What's behind the phenomenal success of Apple Computer? In a word, the iPod." Read the full post...

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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