Treadmill marketing

The important work that product marketing managers and marketing managers do to help sell what’s on the shelf is hard work. Not too long ago someone who attended an Effective Product Marketing class I was teaching for Pragmatic Institute made the connection for me of what it feels like that everyone can relate to. She said product marketing was a lot like running on a treadmill. She got a lot of mileage in every week but never seemed to get ahead. My Pennsylvania Dutch grandmother would say it another way - “The faster you go the behinder you get.”

Occasionally someone will walk by your treadmill and turn up the speed or increase the angle of difficulty. How’s the working for you? Doing the same thing over and over and expecting a different result is insanity.

Courtesy EMI Music

David Daniels

David Daniels

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