Travel budgets slashed?

Product managers tell me that their travel budgets have been slashed. How do you visit customers or attend training when there's no money for travel?

Smart product managers are looking for local customers to visit. How many client companies exist within a drive of your office? Most product managers have a few dozen local companies that would be glad to have some time with a product manager. Sure, everybody's busy but you'd be surprised how much time customers will give you once they realize that you're not trying to sell them anything. Watch them use your product; talk to them about new problems that they're encountering. Shadow a user for a day and you'll learn a dozen things that could be improved in the product.

Don't forget that sales people are still traveling and always need technical help. There's always travel money available for sales calls. Go on a few sales calls with a sales rep and then stay an extra half day to visit someone in the area (without the sales rep).

As for training, Pragmatic Institute's travel budgets are still in place. Can't come to us? We'll come to you! Learn more about our onsite classes

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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