TopRank: 5 Tips on Better Facebook Marketing for B2B Companies

When teaching our Effective Product Marketing class I'm often asked for B2B examples on Facebook. Dave Folkens over a TopRank has a nice blog post that is all B2B.

Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.

In summary the 5 tips are:

  • Create two way conversation
  • Connect a community
  • Build relationships
  • Cross promote content
  • Make it shareable

Read to Facebook Marketing for B2B Companies article here.


David Daniels

David Daniels


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