TopRank: 5 Tips on Better Facebook Marketing for B2B Companies
When teaching our Effective Product Marketing class I'm often asked for B2B examples on Facebook. Dave Folkens over a TopRank has a nice blog post that is all B2B.
Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.
In summary the 5 tips are:
- Create two way conversation
- Connect a community
- Build relationships
- Cross promote content
- Make it shareable
Read to Facebook Marketing for B2B Companies article here.
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