Top Ten Myths about Business Innovation
In another post, Geoff Moore writes,
You have some success, some momentum, and therefore some inertia, and it is the inertia that has you worried. By design, inertia resists change. This is a good thing, as long as you are headed in a direction you want to go. But when the market changes, inertia acts against your future interests. Now you are right to be worried. So you raise the topic of innovation in hopes of getting some insight. Good luck. My recent research leads me to believe that innovation, as a topic, leads the business writing industry in twaddle per page.
With that in mind, let me dispel what, in David Letterman tradition, we might call the.
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