Top Ten Myths about Business Innovation

In another post, Geoff Moore writes,

You have some success, some momentum, and therefore some inertia, and it is the inertia that has you worried. By design, inertia resists change. This is a good thing, as long as you are headed in a direction you want to go. But when the market changes, inertia acts against your future interests. Now you are right to be worried. So you raise the topic of innovation in hopes of getting some insight. Good luck. My recent research leads me to believe that innovation, as a topic, leads the business writing industry in twaddle per page.

With that in mind, let me dispel what, in David Letterman tradition, we might call the Top Ten Myths about Business Innovation.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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