Top 10 Ballads for Product Launches

Hillarious.  Nice list from Shane Schick at Computerworld Canada.

Every time I go to a product launch of user conference keynote I think the same thing: Why does that devil music have to be so damn loud?

Maybe we’re just getting older?

As I waited for Microsoft to walk through its enterprise software lineup today I imagined how much better the world (or at least the IT industry) would be if some innovative company were to take the opposite tactic. That is, what if they used ballads, instead of dance music, to introduce their breakthrough products? Sure, a lot of IT guys are metalheads, but even the heaviest thrash-rockers have been known to take it down a notch or two occasionally.

Here are Shane’s picks…

"Wish You Were Here" (Pink Floyd) — the yearning in the chorus would be a perfect fit for remote access technologies connecting branch offices to corporate headquarters, or even mobile workers operating somewhere in the field.

"All By Myself" (Eric Carmen) — Yes, it’s a little dreary, but can you think of a better way to pitch collaboration software to siloed enterprise users?

"I Don’t Want To Miss A Thing" (Aerosmith) — systems management and application monitoring tools have never had the anthem they deserved. Until now.

"Inspiration" (Chicago) — The whole point of business intelligence is sifting through data to come up with great ideas. Peter Cetera probably never realized the real context of this tune.

"Imagine" (John Lennon) — Sounds so much like something Apple would use to unveil a personal computing device I’m surprised they haven’t yet (as far as I know). Would also fit for application development tools.

"I’ll Stand By You" (The Pretenders) — Network vulnerabilities can give you a lonely feeling. Here’s the jingle Symantec, McAfee and other security specialists should use.

"I need you now" (Alias) — Outsourcers only wish their customers felt this way.

"Hello (Is it me you’re looking for)" (Lionel Ritchie) — enterprise search is a journey, not a destination.

"Don’t Let The Sun Go Down On Me" — Okay, it would only be good for Sun Microsystems, but at least they’d be able to tell a story about how mission-critical their infrastructure is.

"Fallin’" (Alicia Keys) — It’s about a roller-coaster relationship. Just like the one Microsoft has with its customers.

Send more suggestions to Shane at

David Daniels

David Daniels

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